About two months ago I came up with a fun idea for an app. I had come to work very early to hit a deadline and worked nonstop on my project till 11:50 am. At that time, I wanted badly to take a break from work and go to lunch with someone and so began IM'ing a few friends, but unfortunately none of them were available. I went down the hall to find a coworker, but they already had plans. So instead, I bought my lunch, took it back to my office, ate it in ten minutes and went back to work. It was a bit depressing. I would have done anything to have someone to eat lunch with, well except for step out of my comfort zone of course. That's when it hit me - why couldn't we have an app that helps you find the perfect lunch mate any time you want?
I thought about this idea for a long time and pitched the following presentation to a mentor of mine, who encouraged me to build it (next post).
Our obligation as a business is to provide goods and services to people that will make their lives better. But like any business it is imperative that we always continue innovating, providing our customers with new and better products and services. So we spend a lot of time, money, and effort finding the best talent. We then provide these people with the best resources, trainings, processes, and managers, hoping that they will be able to innovate. And this sometimes works.
However, too often innovation is serendipitous and unpredictable. Such as the time
David Weise and Murray Sargent saved Windows. Because Microsoft and many other companies have been saved by serendipitous innovation, businesses and professors have been studying this innovation for years and have decided that in order to create more serendipitous innovation, you must have the following characteristics - people with diverse backgrounds and cultures, frequent meetings, not always business specific, diverse talents and mind-sets and expertise are brought together, close physical proximity and serendipitous encounters.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUepzVioSfYhtQZbkIIZpE56maX8s8e2mXed70pjMfiz16NoBc8s1Q-iWzmnrSgT_SJJ_yVuRVS0ZA5fzX2DMmJcIRU3Jg22XLMvC1UxblRZBcDQrodQZxGX0H1zajUVFQUpXFWLaS_SDj/s1600/Lunchme1.PNG)
So companies are spending millions to try to create an environment that will get their people diverse networks, with no silos, and plenty of chatting. This is witnessed in Google's new campus plans and Marissa Mayer's email to Yahoo employees, "To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side. It is critical that we are all present in our offices. Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings. We need to be one Yahoo!, and that starts with physically being together."
Essentially their strategy is quite simple. Hire a bunch of people with diverse backgrounds
and force them to be close together long enough so they'll start talking to each other.
The problem with this is that some companies don’t have the money to do such elaborate things, which means their employees will remain in different buildings and some will have to walk more than 2.5 minutes. The biggest thing however is that even if you were to get everyone under one roof, most people still wouldn’t talk to each other! It’s too painful to speak to the person in line with you, let alone ask them to have lunch and think of a new invention! What if they say “no?” What if they think you are weird? Wouldn’t it be embarrassing?
But what if we could get rid of all of that pain! What if we could ensure that we aren’t going to get rejected? What if we could meet new people and enjoy their company whenever we wanted without feeling ridiculous?
Introducing Lunch Me – a social Windows Phone app that makes it easy and painless for anyone to find a lunch mate. As they have lunch with different people, they expand the diversity of their network, spark innovative ideas, and break silos – impacting the work they do and how they do it.
This is how it works.
First Scenario:
Meet Jenny, a Content PM in MSN and is in charge of the MSN homepage. She is very gregarious and is always looking for someone new to meet. She is heavily involved in Meetups, Microsoft social groups and conferences. These however take a lot of time and happen infrequently. She is looking for something more effective and has recently heard of the Lunch Me app. She just downloaded it and is ready to get started.
She types in her Microsoft credentials.
The app automatically fills in her profile, but she can edit it if she likes. She likes what she sees and hits okay.
Then it takes her to the People page, where she sees all of the people who have made themselves available for lunch for that day. She doesn’t really care to ask someone for lunch, because she doesn’t care who she has lunch with. So, she hits the availability button on the app bar (the red circle icon).
The app automatically populates the lunch time from 12 to 1 and using geolocation picks the cafeteria closest to her. She doesn’t have to change anything so she hits okay.
The availability button is now green and she knows that everyone can see her now. She goes on with her work and hopes someone invites her to lunch.
This is April, a Product Manager in Windows Phone. She graduated from a top business school and has been in marketing since she graduated 5 years ago. She also likes to network, but she is much more proactive about it. She takes her work and time very seriously so she wants to be in complete control of who she goes out to lunch with and when. She uses Lunch Me three or four times a month and she loves it. She is going to use the app today.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqe65ciKDNQZAy7qkYbtXO24x3WjntSZd3rVHRbWs-H61brVG0JK7mi-Yw3VAYCT6gzRTy4UL22ygAFOinyg1T8NcGRIECL5xhSm8l_kE8evAqNm-RMtFNW4O3NSTKFipbO6lCRofbxxyM/s1600/lunchme14.PNG)
Once on the People page, she sometimes scrolls down the page to see if anyone pops out at her, but usually she uses the sort button. Last week, she wanted to learn about OSD so she searched by Product Group. The week before that, she needed some help with a challenge at work so she searched by title. This week she is in the mood to just find someone fun who has the same interests as she does. Jenny is a good fit because they both like to scuba dive. She clicks on the chat button on the right of her name. The app has an automatic message already filled in. She could edit it, but this time she is in a hurry so just hits send.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6aqPTA9JjHSw8Wg1_IX-DARnNBFaKg54kdBweEQSJyweNE8MgSeS93IubyvKk88BK263liyNjT30-JUJe41Il9veLx8P8unGuZ0e59-rs550SCKTsi2XpBcQwFhpQyPlAZz6UDOhIR9ue/s1600/lunchme15.PNG)
Meanwhile, Jenny receives a toast, which takes her to the chat page where she replies to Jenny that she is delighted to have lunch. During lunch, though they didn’t really anticipate this, April tells Jenny of a project she is struggling with and Jenny is able to give her some really good advice. April goes back to work ready to execute the advice she just received and Jenny goes back feeling good about the help she has provided.
Second Scenario:
Dorothy is an HR Director over diversity. She is currently trying to build Microsoft’s Female Network but can’t seem to reach new females. She spends lots of time setting up conferences and even more time trying to get people to come to them. Fortunately she has discovered Lunch Me, which has made recruiting much easier. The app helps her set up quick lunch meetings all over campus to meet new females, share the network with them and help develop their skills.
Once on the People page, she slides to the right which navigates her to the group page where she sees all of the fun group lunches that are available.
She clicks on the plus button on the app bar and fills in the information for a group lunch. She sets the amount of people she is looking to have lunch with and hits okay.
Before she knows it she is having lunch with a great group of ladies, who are not only exited about the female network at Microsoft, but also give her some great ideas for improving the program. She also has an opportunity to coach them and help link some of them with mentors. They all go back to work invigorated by their new friends and network.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVtEf1t1-WN3271TdskMcbnH9Q6UE-bJMydKfBH0I-NZXhsQQehjogv4eTQpyKPq-qMyYzfnj5luBN4hTJMSnhRb8YN0wxJ2YpRILaRfJ1YTW9PzHro14tkp7g0eqQo_PELFldhpWAxxQk/s1600/lunchme19.PNG)
It’s easy to see that an app like this could have some obvious benefits such as breaking silos and diversity. But perhaps a much more important and less obvious benefit could be that of engagement. Currently, Gallop reports that only 30% of employees are engaged, or contributing discretionary effort, a statistic that hasn’t changed in 13 years. To measure engagement, Gallop uses 12 indicators. Lunch Me would have an impact on at least nine of these including “I have the materials or equipment I need to do my work right,” “Someone at work seems to care about me as a person,” “At work my opinions seem to count,” and “I have a best friend at work.” According to Gallup, if Lunch Me will increase engagement it will also increase productivity and profitability while decreasing attrition. And if we can do this, I wonder how many companies would be willing to pay for this service?